Cool Earth Overview

Cool Earth started in June 2007 aims to tackle the climate crisis in a cost-effective, mass membership way, long before governments are able to swing into action. It will enable individuals and groups including schools and businesses, to directly fund rainforest protection on a massive scale and safeguard this invaluable resource.

Keeping carbon where it belongs20% of carbon emissions come from deforestation
The Stern Review and the UN regard halting destruction of rainforest as the first step in tackling climate change

And yet stopping deforestation is not recognised in any UN or government solution to climate change

Cool Earth will change this by harnessing public opinion to put a fair value on the rainforests and stop global warming

Linking capital to climateRainforest destruction usually earns local communities nothing and yet destroys their future income and a priceless environmental resource
Individuals, schools and businesses can sponsor as little as a half an acre of rainforest for just £35
This not only protects the most endangered forest for the long-term but funds local conservation by local people

Real action on climate changeJust half an acre will also lock up 150 tonnes of CO2 or 15 years of an average person’s emissions
Sponsors of Cool Earth can view their plot with Google Earth, get regular updates on its biodiversity and local conservation
With 6,000 supporters already signed up, Cool Earth is a bottom-up solution to climate change that leap-frogs political inertia