January 21st, 2010

In our new commercial ski superstar Bode Miller outs himself as a speedoholic His drug of choice is the new HEAD Supershape ski.

32 World Cup victories, numerous podium rankings and two overall World Cup titles – without a doubt: Bode Miller is fast. And will continue to be so. He just proved it again last week with his Super-Combination victory at Wengen. Does someone who experiences the world racing by so often have a problem? Can Mr. Miller even live without his daily dose of adrenalin? Is he a speedoholic?

In the Hollywood-style produced spot, Bode Miller fights against his inner demons and his speed addiction together with other members of a self-help group. In the one minute commercial, which will be shown worldwide, the 33-year old US American puts his solid acting skills on display.

The HEAD «Speedoholic» commercial was shot on location with numerous actors, extras and a big crew in an abandoned factory outside of Zurich. It was created and produced by /DEPARTMENT (Zurich/New York) in cooperation with director Marco Lutz.