HEAD launches new ‘Silver’ Tennis Ball

March 1st, 2011

The HEAD ATP tennis ball is not only Andy Murray’s favourite ball – due to the consistent quality and improved durability its acceptance amongst tennis players around the world has steadily increased over the last years. It is the Official Ball of the Barclays ATP World Tour Finals and many ATP Masters 1000 and 500 tournaments; it was also the most played ball in the 2010 Davis Cup by BNP Paribas competition, in which the players of the home team get to decide which ball to play with in their Davis Cup fixture.

Nevertheless, tennis players of different levels are looking for different performance benefits when they choose the right ball for their individual game. And therefore, HEAD has extended the portfolio of tennis balls to offer more choice for players of all levels.

The HEAD ATP will continue to be the Official Ball of the ATP World Tour, and the ball of choice for players who are looking for the maximum level of spin, control, durability and speed.

The new HEAD Silver offers the perfect mix of more comfort and control paired longer durability. These benefits enable club players to play longer rallies making the sport even more enjoyable, and competitors to work on improving their game.
The features of the HEAD Silver include a new core, new felt and exciting new metal can packaging. Given HEAD’s proven durability, the ball will play longer and better thanks to innovative HEAD engineering and design. Club players will find that the Silver hits the mark for both their style and level of game.

HEAD’s offer for top balls is completed by the HEAD Pro. It offers recreational players the same level of durability and control, but easier handling due to its slightly reduced levels of speed and spin. Improvements to the HEAD Pro include a special rubber mixture for the core and a new felt for better overall playing characteristics, as well as a newly designed, bright blue packaging. It is optimally designed for use by teaching coaches, whose heavy daily workload can considerably shorten the life of any other ball.

The HEAD ATP, HEAD Silver and HEAD Pro comprise a complete range of quality balls designed to appeal to any type of player. With the HEAD Silver due to hit the shelves in February, this new full line-up of HEAD balls will soon offer more choice in-store for tennis players!