Stockholm, Sweden 2013-02-07
HEAD makes a major investment and signs a four-year agreement with Swedish Swim Federation, Open Water Division. The agreement extends over the 2016 Rio Olympics. This will be the first time HEAD sponsors a National team effort.
HEAD has made significant investments in Open Water Swimming that has increased heavily in popularity in recent years, both in terms of number of events and number of participants. The HEAD brand is recognized by athletes for its high quality products and innovative mindset.
"We are pleased to enter into this partnership with HEAD for the Open Water Division. This presents great opportunities to develop Open Water Swimming in Sweden”, says Bengt Jönsson, Executive Director, Swedish Swimming Federation.
“The partnership with Swedish Swim Federation is a great opportunity to create international brand attention. It is also an important step in establishing HEAD as the leading brand in the fast growing Open Water segment”, says Chris Flodén, responsible for HEAD Swimming Nordic.
In broad terms, the agreement covers:
Official sponsor of the Swedish National Open Water Team.
Develop and raise awareness of Open Water Swimming in Sweden, in collaboration with the Swedish Swimming Federation.
Title sponsorship of HEAD Open Water Trophy.