Stockholm, Sweden 2014-01-21
HEAD makes a major investment and signs a three-year agreement with three of Finland’s most significant triathlon events. Helsinki City Triathlon, Vantaa Triathlon and Kuopio Triathlon. The agreement extends over 2016 and will be HEAD Swimming’s first big step into the Finnish market.
Triathlon in Finland has increased heavily in popularity and is one of the countries fastest growing sports. The total number of participants for 2014 will exceed 7.000 people, of which 4.500 will participate in Helsinki, Vantaa and Kuopio events.
"We look forward to upcoming cooperation between HEAD Swimming and TriForFun, and we are very eager to help HEAD Swimming to take over Finland's triathlon market”, says Paul Sjöholm, TriForFun who organizes Helsinki City and Vantaa Triathlon.
•Helsinki City Triathlon (24/8-2014). The largest triathlon event in Finland held in the center of Helsinki. 2.500 participants. Sprint distance.
•Vantaa Triathlon (7/6-2014). Located at Vantaa Kuusijärvi, 20km outside Helsinki. 1.000 participants. Olympic and sprint distances.
•Kuopio Triathlon (9/8-2014). Located in Kuopio, 25th anniversary competition this year. Includes the Finnish Championship for Olympic distance.
“HEAD has quickly become one of the leading swim brands in Sweden. The launch into Finnish market is an important step to create brand attention and establish HEAD as a strong player throughout the Nordic region,” says Chris Flodén, responsible for HEAD Swimming Nordic.