Stockholm, Sweden 2014-02-28
HEAD Swimming signs a three-year agreement with XTERRA Nordic. The agreement extends over 2016 and will be an important step in establishing HEAD as a strong player throughout the Nordic region.
XTERRA - The European Union's premier Off-Road Triathlon Series. Featuring championship races in twelve countries leading up to the XTERRA World Championship in Maui, Hawaii, USA. XTERRA Nordic is the brand new Nordic edition with several events scheduled in Denmark, Sweden and Norway. The events will include Triathlon, Open Water Swimming and SwimRun.
“We are excited to partner up with a high quality swim brand like HEAD. We look forward to the cooperation and to helping HEAD to introduce themselves to the Scandinavian triathlon market,” says XTERRA Nordic race director Steen Aagaard Walter.
The partnership includes the following races 2014:
• XTERRA Norway, 29th of June
• XTERRA Sweden, 13th of July
• XTERRA SwimRun (Norway), 23rd of August
• XTERRA Denmark 31st of August
• XTERRA Aarhus 14th of September
“We see big potential in the partnership with XTERRA Nordic. HEAD has quickly become one of the leading swim brands in Sweden and this will be an important step to create brand attention throughout the Nordic region”. says Chris Flodén, responsible for HEAD Swimming Nordic.