Competing in the 50m Freestyle event, George had the fastest qualifying time and advanced to today's Finals medal event with a strong Semi-Final performance. He is using the HEAD LIQUIDFIRE race-suit technology and HEAD ULTIMATE LSR race goggles for the first time in international competition.
George joins the HEAD team of outstanding athletes such as world No. 1 tennis player Novak Djokovic and Maria Sharapova as well as ski-racers Bode Miller, Lindsay Vonn and Didier Cuche.
Johan Eliasch, Chairman and CEO of HEAD:
"Swimming is a perfect match with our sport portfolio, it allows us to combine our deep knowledge in water-sports through our dive-daughter MARES with the power and momentum, of HEAD as high performance competition brand. We are glad to welcome George Bovell in our team of outstanding Athletes."