Right in time for the Barclays ATP World Tour Finals at London’s O2 arena, the high point at the end of the ATP tennis season, HEAD is launching its new TV spot promoting the HEAD ATP ball with Andy Murray. In the new clip, local hero Murray shows what you can do with this ball apart from serve, backhand, forehand or volley. Murray is strolling through the streets of London, but not without putting the tennis ball to a test in terms of control, spin and durability in his very own way with his YouTek Radical Pro racquet.
Apart from their racquets, the ball is of the greatest importance for tennis pros. So it’s all the more welcome that the HEAD ATP is used at many tournaments around the world. HEAD not only provides the official ball for the ATP Masters 1000 events in Shanghai and Paris Bercy, but also at the Barclays ATP World Tour finals, where as from coming Sunday the eight best players of the past season will compete. Three HEAD Racquet Rebels have qualified for this prestigious event: Novak Djokovic, Andy Murray and Robin Soderling.
The HEAD ATP ball is the first choice of professional tennis players as is most impressively proven by the figures from Davis Cup, where the players of the host nation are allowed to choose the ball for the competition: 60% of all encounters in the World Group were played with the HEAD ATP ball in 2010. This will also be the case in the finals in early December between Serbia – led by HEAD Racquet Rebel Novak Djokovic – and France.
The HEAD ATP ball with Encore™ technology and SmartOptik™ felt for better visibility embodies three decisive advantages for pros and amateur players: it picks up even more spin, allows even better control and stands out with its even longer durability – and as such it is the “favourite ball” not only of Andy Murray!
Around the time of the Barclays ATP World Tour finals and the decision in the Davis Cup, HEAD offer tennis fans the chance win a year’s supply of HEAD ATP balls on the brand’s Facebook site. Simply go to http://www.facebook.com/headtennis and answer some tricky questions on the yellow ball in the HEAD ATP Ball Trivia section.