HEAD Racquet Sports has announced the extension of their partnership with Tennis Europe, the largest regional association of the sport's governing body, the International Tennis Federation (ITF), to 2010. The agreement between HEAD and Tennis Europe was made following the ATP World Tour Finals in London, where executives convened to discuss the successful partnership that began in 2007.
“The popularity of the sport of tennis continues to gain momentum throughout Europe” said Robert Marte, Executive Vice President, Racquets Sports Division. “Since the partnership began in 2007, Tennis Europe has aided HEAD’s mission to introduce new technologies and products to the European market and focus attention on the future stars of tennis – the junior players. Due to Tennis Europe’s favorable impact on our business we are very happy to prolong this partnership.”
Tennis Europe Chief Executive Officer Olli Mäenpää commented, "We are delighted to continue our partnership with HEAD for another term. Over the past three years this relationship has helped us to enhance our flagship events, also establishing new ones, and has been instrumental in the continued growth and investment in the Tennis Europe Junior Tour. It has also been a pleasure to work with the HEAD team, and we look forward to exploring further ways of developing the partnership in 2010."
As part of the partnership, HEAD will continue to be the ‘Official Racquet, Tennis Ball, String, Bag, Accessory, Footwear and Apparel’ partner of Tennis Europe and will be the presenting sponsor of the Tennis Europe Winter Cups, the largest junior indoor team tennis competition, and the Tennis Europe Nations Challenge.
HEAD will also be the official ball of the Tennis Europe Junior Championships and the Tennis Europe Junior Masters. The HEAD ATP tennis ball will continue as the ‘Recommended Ball’ for the Tennis Europe Junior Tour, which includes more than 320 junior events across all Tennis Europe member nations.
Tennis Europe is comprised of 49 European member nations and maintains excellent relationships with the sports’ governing bodies; the International Tennis Federation, ATP and WTA Tours.