ATP World Tour No. 2 Novak Djokovic gives tennis fanatics a chance to see the HEAD player off court in his upcoming lead roles in broadcasted tennis viral films. The films cleverly exemplify Head’s logo “The Power of You” by depicting an experiment with tennis balls and racquets, where an astonishing chain reaction is unexpectedly created to the surprise of Novak and his team.
Captured by small digital video cameras, one viral depicts a step within the experiment- identifying the ball, racquet, ball reaction. The camera shows Novak strike a ball at the face of one racquet which in turn catapults around and strikes a ball on a rubber chord, hitting the next racquet. Novak and the team excitedly watch as the whole process takes place extremely fast and apparently without diminishing force between hits.
Novak works with two individuals on the experiment - Jeff and Lars. Jeff is depicted as the brains behind the project and chief engineer, Lars is the assembly operator while lead role Novak is the instigator and player.
The viral films began by depicting the team’s contraptions formed from tennis balls and racquets, where the basic ball, racquet, ball reaction is created and tested. Eventually a few contraptions turn into a hall filled with hundreds of contraptions. Everywhere you look, there are balls hanging from the ceilings by rubber cords and Speed racquets in brackets.
Finally, it is time for the big experiment. Novak strikes the first ball, starting the process. At incredible speed, one racquet after another strikes ball towards the next racquet - the team watches the process in shock, but the real surprise comes when the final ball hits the first racquet, and the whole reaction starts over again!
The anticipated new viral films starring the world-renowned tennis pro was launched on March 24th coinciding with the ATP World Tour Masters 1000 tournament in Miami where Novak is also participating.
Besides head.com/experiment, viewers can watch Novak’s experiment take place on several online platforms like YouTube, Facebook and Twitter. In addition to the viral films, fans will also have the opportunity to view the exclusive behind-the-scenes footage and making of the production.