Radical Series set to be more radical than ever with Graphene technology and new design
Andy Murray and HEAD announced today the launch of the next generation of the Radical racquet series: the HEAD Graphene Radical .
"The new HEAD Graphene Radical really suits my game. It gives me the power I need without compromising on my creativity on court", said the 2013 Wimbledon champion Andy Murray.
The new generation of the Radical racquet series now combines the best features of the Radical concept with the latest material innovation: Graphene. Being extremely lightweight but with a breaking strength 200 times greater than steel, Graphene allows for the first time an optimal redistribution of weight: the weight is where it is most needed for perfect playability. Shifted to the grip and tip, the optimal redistribution of weight provides easier handling while letting players swing with more power. With the new HEAD Graphene Radical, the game becomes even more radical and dynamic yet with less effort.
The design of the next generation of this famous racquet family is also more radical than ever. Inspired by street art, the racquet features a younger and more colourful design with all over prints and colour gradients emphasizing the dynamic and powerful character of the newly developed Radical series. This high performance racquet is not only for HEAD’s top players but also for tennis players who like the perfect playability of the Radical family. While the Graphene Radical Pro is the top model and most aggressive one, the Radical series also includes the MP, REV and the S models to match the different needs and levels of players.
The introduction of the new Graphene Radical Pro Racquet will be supported by an integrated campaign featuring Andy Murray. The campaign will be launched in January and be mainly driven through the HEAD social media channels Facebook and YouTube. The new Radical Graphene Series is globally available at retail from November 4th onwards. Join the HEAD Tennis conversation at facebook.com/headtennis or @head_tennis on twitter. For more information please also visit, please visit head.com/tennis.