ATP world’s No.1 is heading into 2013 season with new HEAD SPEED racquet
Good news for HEAD racquet rebel Novak Djokovic: ultimate speed from HEAD just got faster. The top-ranked ATP star will attempt to defend his Australian Open title with his new HEAD YouTek™ Graphene™ Speed Pro racquet. Novak’s brand-new weapon is the top model of the redesigned YouTek™ SPEED tour racquet series from HEAD, which introduces a revolutionary technology to modern racquet construction: HEAD Graphene™.
Graphene™ is a unique material consisting of a single two-dimensional layer of carbon atoms with exceptional properties. It’s extremely lightweight, but has a breaking strength 200 times greater than steel. The integration of Graphene™ in the racquet shaft allowed HEAD engineers to reduce weight in the middle part of the tennis racquet and shift it to functionally more relevant areas in the grip and the head instead. This unique construction with Graphene™ technology allows for the first time an optimized redistribution of weight in HEAD racquets: more weight in the grip makes the racquet more manoeuvrable and easier to swing; more weight in the racquet head enables even more powerful shots – and will give Djokovic’s opponents a really hard time.
“I’ve tested my new secret weapon and it exceeded my expectations”, said world no. 1 Novak Djokovic prior to the first Grand Slam of the season in Australia. “It will give my game even more speed and control.” HEAD’s new TV and digital spot, which launches today on http://www.youtube.com/headtennis, shows how Djokovic secretly tested his new Speed weapon during his preparation for the new season – with some very surprising results.
As part of a digital teasing campaign, in December a selected number of 50 tennis fans worldwide also have had the chance to already test a black prototype version of the new HEAD Speed racquet and leave their reviews on http://www.head.com/g. Now, HEAD is offering all consumers a special incentive to try out and test the new Graphene™ racquets: via the global ‘Test&Win’ online promotion players can give their feedback via http://www.head.com/g or http://www.facebook.com/headtennis for a chance to win a practice session with HEAD star players Maria Sharapova and Novak Djokovic.
Novak’s HEAD YouTek™ Graphene Speed Pro is the top model of the newly developed Speed tour racquet family, which also includes the MP, S, REV and PWR models, as well as the new Speed Junior racquet, in order to provide tennis players off all levels with the perfect racquet for their individual game. The Speed REV introduces a completely new model to the HEAD racquet line-up – thanks to Graphene™ technology it provides intermediate players a very lightweight and easy to swing racquet with yet a high level of power.
The brand-new HEAD YouTek™ Graphene™ Speed racquets are available in retail stores around the world now.
HEAD Graphene™ technology – SHIFTING THE BALANCE OF POWER
- Graphene™ is the world‘s strongest and lightest material
- In the construction of HEAD racquets, it enables a redistribution of weight from the racquet shaft to the grip and head.
- With this optimized redistribution of weight in the racquet, players generate more kinetic energy when they hit the ball. With less effort, more power is generated.