New York/USA – August 2014:
Global tennis brand, HEAD, and its top tennis players like Novak Djokovic, Andy Murray, and Sloane Stephens will premiere the new (HEAD) RED Special Edition Collection at the 2014 US Open in New York starting August 25. The collection is the latest addition to the (HEAD) RED range of products designed to raise money and awareness for the fight against AIDS.
HEAD players including 2014 Wimbledon Champion Novak Djokovic, 2013 Wimbledon Champion Andy Murray and Sloane Stephens, will be using the bags on court at the upcoming US Open. HEAD will engage fans worldwide through http://www.head.com/RED with original digital content and a (HEAD) RED contest. Participants will be asked to upload a ‘selfie’ with something red using the hashtag #HEADREDBAG on Instagram for the chance to win a special (HEAD) RED bag, plus be featured on HEAD’s website alongside the tennis stars.
The new (HEAD) RED Special Edition Collection, consisting of a tennis racquet bag and backpack, will be available at select retailers this August, with every purchase raising money to support the prevention of mother-to-child transmission of HIV.