HEAD and Tennis Europe announce partnership extension

December 14th, 2011

HEAD has announced the extension of their partnership with Tennis Europe, the largest regional association of the sport's governing body, the International Tennis Federation (ITF), until the end of 2013.

HEAD will continue to be recognized as the Official Racquet, Tennis Ball and Tennis Bag partner of the European Tennis Federation and will once again place a strong focus on junior activities.

HEAD balls will continue to be promoted as the Recommended Ball of the Tennis Europe Junior Tour, which consists of over 300 international events for players aged 12, 14 and 16 & Under in 46 countries. Finally, HEAD will retain its presence as an Official Partner of the Tour’s most prestigious competitions, the European Junior Championships and Tennis Europe Junior Masters.

HEAD will also extend its tenure as presenting sponsor of the sport’s largest indoor team competition, the Tennis Europe Winter Cups by HEAD, which will expand to include a 12 & Under event for the first time in 2012. The move follows the success of the pioneering European 12 & Under team event, the Tennis Europe Nations Challenge by HEAD, which the company will also continue to present.

Ottmar Barbian, Director of Sales & Marketing HEAD Racquet Sports, underlined the importance of the partnership for the brand by saying, “The development of youth tennis and the support for the young players today, who will be the stars of tomorrow, is certainly one of our priorities as a brand. Since we kicked-off our partnership in 2007, Tennis Europe has aided HEAD to get closer to young players, their coaches and families with our products, services and marketing communications. In light of Tennis Europe’s favorable impact on our business we are very happy to prolong this partnership.”

Tennis Europe Chief Executive Officer Olli Mäenpää commented, "We are naturally delighted to renew the agreement between Tennis Europe and HEAD once again. Our organisations have been working in synergy since 2007, and continue to grow closer as further events are brought into the partnership portfolio. I'd like to thank HEAD for their continued commitment, which has been especially beneficial for the flagship events of the Tennis Europe Junior Tour, and look forward to two more successful years together.”

Tennis Europe is comprised of 49 European member nations and maintains excellent relationships with the sports’ governing bodies; the International Tennis Federation, ATP and WTA Tours.