Colors


Color is an important and ownable element of our Brand Identity in Marketing and Communications. We use black and white as our main colors. We only use the Flame Orange to highlight an important point in text and body copy, or to emphasise elements of a HEAD technology, or a call to action (CTA) like a navigation asset on a web site or a digital app.


Primary Palette

Overview

  Black HEX #000000
PMS Black 6
RGB 0,0,0 CMYK 0,0,0,100
  White HEX #FFFFFF
PMS White
RGB 255,255,255 CMYK 0,0,0,0
  Orange HEX #F69000
PMS 1505
RGB 246,144,0 CMYK 0,60,100,0

Download the primary color swatches for web here:


Color Swatches
ASE, LESS, SCSS


Secondary Color Palette

For typography and colored backgrounds we can also use these grey tones.

  Cool Grey 4 HEX #BBBCBC
PMS Cool Grey 4
RGB 87, 188, 188 CMYK 12,8,9,23
  Cool Grey 8 HEX #888B8D
PMS Cool Grey 8
RGB 136, 139, 141 CMYK 23, 16, 13, 46
  Cool Grey 11 HEX #53565A
PMS Cool Grey 11
RGB 83, 86, 90 CMYK 44, 34, 22, 0

Download the secondary color swatches for web here:


Color Swatches
ASE, LESS, SCSS


Tertiary Color Palette

For typography and colored backgrounds we can also use these grey tones.


Examples

USING OTHER COLORS

We use additional colors to differentiate product silos and/or give the user better guidance and orientation in navigating (e.g. UX) our messaging and products.

WCR – LANDING PAGE (WEB)

Primary navigation bar is black with white type (Corporate Brand) and grey scale colors are used for secondary navigation.
Our World Cup Rebels identity is black, white and race yellow.

RS – PRODUCT LANDING PAGE (WEB)

Primary navigation bar is black with white type (Corporate Brand).
The primary color for the footwear campaign S16/17 is dark blue and red (derived from the FW product).

RS – LTD EDITION PRODUCT CAMPAIGN

The SPEED limited S17 edition has a blue campaign identity.

RS – RADICAL PRODUCT SILO

Orange is the primary color for the RADICAL silo.

RS – XTREME PRODUCT SILO

The primary silo color for XTREME is bright yellow, used here as accent color.

WS – SUPERSHAPE PRODUCT OVERVIEW

The Supershape silo has four distinctively different models, each differentiated by a unique color.