Cool Earth

Overview

Cool Earth started in June 2007 aims to tackle the climate crisis in a cost-effective, mass membership way, long before governments are able to swing into action. It will enable individuals and groups including schools and businesses, to directly fund rainforest protection on a massive scale and safeguard this invaluable resource.


Keeping carbon where it belongs

  • 20% of carbon emissions come from deforestation
  • The Stern Review and the UN regard halting destruction of rainforest as the first step in tackling climate change

  • And yet stopping deforestation is not recognised in any UN or government solution to climate change

  • Cool Earth will change this by harnessing public opinion to put a fair value on the rainforests and stop global warming


Linking capital to climate

  • Rainforest destruction usually earns local communities nothing and yet destroys their future income and a priceless environmental resource

  • Individuals, schools and businesses can sponsor as little as a half an acre of rainforest for just £35

  • This not only protects the most endangered forest for the long-term but funds local conservation by local people


Real action on climate change

  • Just half an acre will also lock up 150 tonnes of CO2 or 15 years of an average person’s emissions

  • Sponsors of Cool Earth can view their plot with Google Earth, get regular updates on its biodiversity and local conservation

  • With 6,000 supporters already signed up, Cool Earth is a bottom-up solution to climate change that leap-frogs political inertia

 

Media information

Since 2007 HEAD partnered with global environmental charity Cool Earth. This partnership has resulted in a worldwide environmental program – the first of its kind for a sporting goods company.

The simple idea behind Cool Earth is that rainforests are worth much more left standing than they are cut down for timber or burnt to clear land for cattle ranching. Clearing just an acre of rainforest can emit a staggering 260 tonnes of CO2.