Archives mensuelles : Avril 2019

AN EXCITING RANGE OF NEW HEAD DRINKS

Bohemia Healing Marienbad Waters (BHMW) has recently signed a multi-year license agreement with HEAD, to launch a new range of delicious sport drinks under the HEAD brand. This exciting new line includes refreshing Mineral Water, both still and sparkling, and restorative and invigorating Isotonic and Energy drinks.  

For us, HEAD Eyewear represents everything that’s really successful about collaborations through Licensing. HEAD Eyewear seamlessly integrates the HEAD brand into it’s exciting range of products and always makes a strand-out impression at tradeshows and exhibitions. 

For the promotion of the new superlight carving snowboard ‘KIZAMU’, HEAD Japan held an event in which participants were backed in the 80´s and beginning of 90´s when carving was booming.  Carving was special and notable in those days whereas shield sunglasses were a popular accessory. To underline the revival of the carving era and its again growing popularity especially in Japan, HEAD eyewear licensee Wagner + Kuehner joint forces with HEAD Snowboard to support a special event for testing the b

HEAD Bags Asia and Middle East, represented by our licensee Unicorn Group, and HEAD Fitness, represented by our licensee Global Fitness, hosted their respective booths at the Munich ISPO 2019.  

The ISPO is the largest trade fair for sports business, underlining the importance of having a presence at such a prestigious event. Naturally, you have to create stand-out and presence, which HEAD Fitness and HEAD Bags Asia and Middle East did

In close collaboration with HEAD Rebels Club, European footwear licensee Term developed their new line, HEAD Rebels Shoes (high and low).  

Rebels shoes, are the optimum equipment wherever performance is needed. Their structure includes Thinsulate lining and Sympatex membrane to help keep feet super-warm. Thanks to the waterproof processing, they’ll also stay dry. And with an Icetrack Vibram sole, you'll always have a steady grip on i

We’re very proud to be on the cover of Total brand Licensing Magazine of Winter 2019 with the HEAD by Gorenje Project. This magazine looks at best practices, innovative programs, new retail and merchandising opportunities and creates a forum for brand licensors to promote and enhance their brands.  

It is also designed to highlight the opportunities available to trademark owners through a well-created and structured licensing p