Licensing News

  • RELAUNCH OF THE FAMOUS SAN MARCO BRAND
    RELAUNCH OF THE FAMOUS SAN MARCO BRAND

    RELAUNCH OF THE FAMOUS SAN MARCO BRAND

    HEAD is proud to announce the signing of a multi-year license agreement with Garsport Srl for outdoor and trekking footwear using the licensed trademark “SAN MARCO”.   

     

    Garsport will be supported in this exciting project by an external team of business specialists, experienced in the trekking and outdoor activities market. The team will work on future product development, helping San Marco to re-launch their brand.

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  • HEAD DRINKS
    HEAD Drinks water bottles

    HEAD DRINKS

    AN EXCITING RANGE OF NEW HEAD DRINKS

    Bohemia Healing Marienbad Waters (BHMW) has recently signed a multi-year license agreement with HEAD, to launch a new range of delicious sport drinks under the HEAD brand. This exciting new line includes refreshing Mineral Water, both still and sparkling, and restorative and invigorating Isotonic and Energy drinks.  

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  • HEAD EYEWEAR AT OPTI AND MIDO TRADESHOW
    HEAD EYEWEAR AT OPTI AND MIDO TRADESHOW

    HEAD EYEWEAR AT OPTI AND MIDO TRADESHOW

    For us, HEAD Eyewear represents everything that’s really successful about collaborations through Licensing. HEAD Eyewear seamlessly integrates the HEAD brand into it’s exciting range of products and always makes a strand-out impression at tradeshows and exhibitions. 

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  • HEAD EYEWEAR SUPPORTS HEAD SNOWBOARD EVENT IN JAPAN
    HEAD EYEWEAR SUPPORTS HEAD SNOWBOARD EVENT IN JAPAN

    HEAD EYEWEAR SUPPORTS HEAD SNOWBOARD EVENT IN JAPAN

    For the promotion of the new superlight carving snowboard ‘KIZAMU’, HEAD Japan held an event in which participants were backed in the 80´s and beginning of 90´s when carving was booming.  Carving was special and notable in those days whereas shield sunglasses were a popular accessory. To underline the revival of the carving era and its again growing popularity especially in Japan, HEAD eyewear licensee Wagner + Kuehner joint forces with HEAD Snowboard to support a special event for testing the b

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  • HEAD BAGS ASIA AND MIDDLE EAST & HEAD FITNESS AT ISPO
    HEAD BAGS ASIA AND MIDDLE EAST & HEAD FITNESS AT ISPO

    HEAD BAGS ASIA AND MIDDLE EAST & HEAD FITNESS AT ISPO

    HEAD Bags Asia and Middle East, represented by our licensee Unicorn Group, and HEAD Fitness, represented by our licensee Global Fitness, hosted their respective booths at the Munich ISPO 2019.  

     

    The ISPO is the largest trade fair for sports business, underlining the importance of having a presence at such a prestigious event. Naturally, you have to create stand-out and presence, which HEAD Fitness and HEAD Bags Asia and Middle East did

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  • LAUNCH OF HEAD REBELS SHOES
    LAUNCH OF HEAD REBELS SHOES

    LAUNCH OF HEAD REBELS SHOES

    In close collaboration with HEAD Rebels Club, European footwear licensee Term developed their new line, HEAD Rebels Shoes (high and low).  

     

    Rebels shoes, are the optimum equipment wherever performance is needed. Their structure includes Thinsulate lining and Sympatex membrane to help keep feet super-warm. Thanks to the waterproof processing, they’ll also stay dry. And with an Icetrack Vibram sole, you'll always have a steady grip on i

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  • TOTAL BRAND LICENSING MAGAZINE COVER AND ARTICLE
    TOTAL BRAND LICENSING MAGAZINE COVER AND ARTICLE

    TOTAL BRAND LICENSING MAGAZINE COVER AND ARTICLE

    We’re very proud to be on the cover of Total brand Licensing Magazine of Winter 2019 with the HEAD by Gorenje Project. This magazine looks at best practices, innovative programs, new retail and merchandising opportunities and creates a forum for brand licensors to promote and enhance their brands.  

     

    It is also designed to highlight the opportunities available to trademark owners through a well-created and structured licensing p

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  • HEAD BAGS: AN URBAN PHOTO SHOOT
    HEAD BAGS: AN URBAN PHOTO SHOOT

    HEAD BAGS: AN URBAN PHOTO SHOOT

    Our licensee, United Brands created a recent exciting photo shoot to promote the newest HEAD Bags and Luggage collection (Europe and North America). It’s well worth a look.

     

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  • STUNNING PR SUCCESS
    STUNNING PR SUCCESS

    STUNNING PR SUCCESS

    HEAD licensee Born Global has started a PR campaign partly supported by HEAD for the GAS region to promote their new Wireless Bluetooth Speaker. The great idea of this product is the packaging - a tennis ball tube! The campaign results are still rolling in until end of 2017, but there are already some impressive first numbers.

    With just one clipping alone, the traffic on the Born Global website increased by up to 12,000 visitors in just one day!

    HEAD

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  • GOLD & SILVER FOR HEAD BIKE PRO TEAM
    GOLD & SILVER FOR HEAD BIKE PRO TEAM

    GOLD & SILVER FOR HEAD BIKE PRO TEAM

    Our European based Bikes Licensee, NOVUS BIKES, has successfully launched their new collection at the latest edition of the Eurobike tradeshow in Friedrichshafen, with a premium booth showcasing their entire range.

    Part of the exhibit was dedicated to the HEAD Pro Team and the HEAD Ciclo Team and their racer. One highlight of the UCI U19 Juniors category from the Pro Team was Joel Roth. Joel had a remarkable year. Together with his HEAD bike, he won many prestigious races

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  • HEAD STROLLERS
    HEAD Licensing Strollers

    HEAD STROLLERS

    HEAD x Knorr Baby Co-Branded Strollers launched in style at Kind+Jugend trade show 2017 in Cologne, Germany. This exciting new category has been developed in conjunction with Knorr-Baby. The idea was to have products that would allow sportive parents who don’t want to want to miss their sport routine to be able to bring baby or young child along, too. These ingenious solutions were exhibited at the Knorr-Baby booth along with first PR clippings. The Collection is scheduled to premiere in the GAS r

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