A FULL RANGE OF NEW DRINKS
Bohemia Healing Marienbad Waters (BHMW) has recently signed a multi-year license agreement with HEAD in order to launch a new range of (sport) drinks under the HEAD brand. The line of new (sport) drinks contains Mineral Water (still and sparkling), Isotonic Drinks as well as Energy Drinks.
BHMW dominates the bottling of Europe’s most famous spa healing springs since early 17th century. The Mineral Water is sourced from the famous Marienbad spa in Czech Republic. Packaging and design of the bottles are inspired by various HEAD Core Products.
In order to launch its products, HEAD Drinks sponsored the farewell event of Czech Tennis Player Radek Štěpánek in Prague and was also featured in the winter 2019 Total Brand Licensing Magazine.
HEAD Drinks: http://head-drinks.com/
Winter 2019 Total Brand Licensing Magazine: https://issuu.com/totallicensing/docs/total_brand_licensing_winter_19