SUCCESSFUL PR ACTIVITY
HEAD licensee Born Global has started a PR campaign partly supported by HEAD for the GAS region to promote their new Wireless Bluetooth Speaker. The charm of this product is the packaging which is a tennis ball tube. The campaign results are still floating in until end of 2017: Here some first results
PR campaigns can be really fruitful – with one clipping alone the traffic on the Born Global website increased up to 12,000 visitors just within one day!