MORE THAN A TAGLINE, IT’S A CULTURE

From green runs to race runs and everything in between, we constantly improve, accelerate and explore, to bring performance to the people. At HEAD, levelling up is more than a mindset, it’s in our DNA.
We call it CHASING BETTER.

IT’S A Mission THAT BINDS US

Our goal is to elevate every snow sports lover’s experience through performance products tailored for everyone, from first timer to podium topper, to help users on their own journey of progression.

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HOW HEAD IS CHASING BETTER

At HEAD, we are obsessed with developing lighter, faster, safer, funner products, we constantly analyse and improve to be more environmentally conscious and efficient. Progression is at the heart of everything we do.

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HOW OUR ATHLETES ARE CHASING BETTER

At the pinnacle of performance, only total devotion to your craft will keep you on the top step of the podium. Our athletes inspire us with their consistent pursuit of breaking records and smashing limits.

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HOW WE ARE CHASING BETTER WITH YOU

Wherever you are on the mountain, whatever your objectives, you and the rest of the community are reaching for your next level. Whether that be deeper pow, faster turns, or having an even better day than yesterday.

IT’S IN OUR DNA

Discover how CHASING BETTER is engrained in every step of each product’s life,
from conception right through design and production, to marketing.

RESEARCH AND DEVELOPMENT

Engineering excellence is at the heart of HEAD’s development ethos, and while HEAD products are assembled in factories, they are made on the mountain. We test our products with the world’s best athletes, we listen to the feedback from everyday skiers and snowboarders to create the best possible equipment for every snow lover.

CUTTING EDGE TECHNOLOGY

Pioneering advancements in performance, quality and safety since day one, HEAD champions innovative technologies. Like with HEAD and Tyrolia’s new Protector Binding which can reduce ACL strain by 50%, EMC, the world’s only electronic ski dampening system, or LiquidFit, our boot custom fit system.

DESIGN

We aren’t afraid to be different, striving to create products that are industry leaders in quality, performance, safety, durability and sustainability. Every detail in all of our products are designed to break barriers and enhance on-snow experiences.

MANUFACTURING

HEAD’s manufacturing process is constantly evolving to improve the already high level of quality and durability in our products. Our processes are regularly refreshed and streamlined to increase efficiency and sustainability.

BRAND

We have never been afraid to push the envelope with our storytelling, engaging with audiences through creative and entertaining media.
HEAD listens to you and the wider community, reacting to your needs and building connections between real world skiers and snowboarders, with the goal of growing and diversifying our sport.

RESEARCH AND DEVELOPMENT

Engineering excellence is at the heart of HEAD’s development ethos, and while HEAD products are assembled in factories, they are made on the mountain. We test our products with the world’s best athletes, we listen to the feedback from everyday skiers and snowboarders to create the best possible equipment for every snow lover.

CUTTING EDGE TECHNOLOGY

Pioneering advancements in performance, quality and safety since day one, HEAD champions innovative technologies. Like with HEAD and Tyrolia’s new Protector Binding which can reduce ACL strain by 50%, EMC, the world’s only electronic ski dampening system, or LiquidFit, our boot custom fit system.

DESIGN

We aren’t afraid to be different, striving to create products that are industry leaders in quality, performance, safety, durability and sustainability. Every detail in all of our products are designed to break barriers and enhance on-snow experiences.

MANUFACTURING

HEAD’s manufacturing process is constantly evolving to improve the already high level of quality and durability in our products. Our processes are regularly refreshed and streamlined to increase efficiency and sustainability.

BRAND

We have never been afraid to push the envelope with our storytelling, engaging with audiences through creative and entertaining media.
HEAD listens to you and the wider community, reacting to your needs and building connections between real world skiers and snowboarders, with the goal of growing and diversifying our sport.

Discover the collection

Find the Chasing Better ethos throughout the new 22/23 Winter Sports collection.