HEAD signs exclusive strategic partnership with SquashMind to deliver peak player performance

HEAD has signed an exclusive, multi-year agreement with SquashMind to help squash players become the best versions of themselves through improved psychological training and mental toughness. SquashMind is an app that has decades of proven, elite psychological coaching codified into an easily accessible, digestible, on-the-move digital format. The agreement will make the SquashMind app available to every purchaser of a HEAD racquet.

 

Mental toughness is often referred to as one of the most important psychological attributes underpinning the success of athletes. Approximately 88% of relevant studies have found that athletes with higher levels of mental toughness tend to achieve more or perform better. Players’ thoughts and cognitive functions are the biggest influencer on on-court actions and results.

 

Top-ranked current and former squash professionals support the need for mental toughness. Former women’s World Number 1, Laura Massaro, recently reflected “Mental toughness is the ability to stay calm and composed under pressure when things aren’t necessarily going your way. When people talk about me being mentally tough in my career, I believe it was my ability to stick to a tactical plan when the pressure was on”. Saurav Ghosal recently stated “Clarity is mental toughness. For me when I have clarity, I know I can execute my plan and therefore be mentally tough in all situations”.

 

SquashMind founder, Jesse Engelbrecht, also personally experienced the need for superior mental toughness as an elite amateur and squash professional on the PSA World Tour over 2002-2010. This drove him to create the SquashMind app to provide players with increased resilience and the competitive edge of mind over matter through visualization, mindfulness and mental stimulation. Featuring exclusive lessons, video guides, blog posts, daily insight lessons, journals, and podcasts grounded in proven theory and tailored to the squash environment, the SquashMind app also includes tips from leading sports psychology experts and some of the PSA World Tour’s most decorated stars.

 

“HEAD is one of the world’s best racquet sports brands, currently used by World Number 1 squash player, Paul Coll, and World Number 1 male tennis player, Novak Djokovic, amongst other leading athletes.” comments Pasquale Ruzicka, HEAD’s Global Business Manager ICS. “The combination of our performance racquets with the mental conditioning provided by the SquashMind App will only make athletes even better.”

 

“Being the best versions of ourselves starts with the mind,” comments SquashMind founder, Jesse Engelbrecht. “To be able to put SquashMind in the hands of every HEAD player worldwide is a huge privilege and will significantly accelerate our vision of having the squash community comprise the best people on the planet. The fusion of HEAD’s superior racquet technology with superior mentality and know-how from SquashMind will deliver phenomenal on-and off-court benefits.”

 

The SquashMind app is available for download now from the App Store and Google Play for Apple and Android devices.

 

About Head

HEAD RACQUET SPORTS is a global provider and marketer of premium branded racquet sports apparel, footwear, balls and equipment for athletes of all competitive levels. Since its launch in the late 1960s, when HEAD founder Howard Head first introduced the aluminum tennis racquet, the division’s key products have attained leading market positions based on sales and reputation.

About SquashMind

SquashMind makes squash players the best people on the planet. SquashMind is an app that has decades of proven, elite psychological coaching codified into an easily accessible, digestible, on-the-move digital format, giving players the competitive edge of mind over matter. Used daily for practices in mindfulness and visualization, SquashMind improves mental wellbeing and resilience for superior performance.