Joining the five-time world champion on the slopes were Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT at Porsche AG, and René Harrer, Director Global Sales & Marketing Ski Division of HEAD Sport GmbH. Meschke and Harrer were equally enthusiastic about the performance and design of the PORSCHE | HEAD 2023/24 Collection. “Porsche and HEAD both stand for speed, tradition, and success. The Porsche Lifestyle Group and HEAD strive for absolute perfection and an uncompromising combination of functionality and design. That’s why this is an ideal partnership for a joint ski collection. With our brand ambassador Aksel Lund Svindal, we also have a renowned expert on board,” says Lutz Meschke. “When premium brands like HEAD and Porsche join forces, the result is high-end products made from the most innovative technology and the highest quality materials from head to toe. We are perfecting our successful and popular collaboration with an exclusive package of highly sporty skis, apparel, and accessories in the historic Porsche racing and rally design,” states René Harrer. “We are particularly proud to have developed an outfit made of extremely high-performance materials. It therefore fits perfectly with Porsche and the other products in the collection. The result is an exclusive overall package that makes a statement on the slope," adds Roman Stepek, Vice President Sportswear Global.
For Piste and Terrain – the Innovative Models of Skis in Detail
The handcrafted PORSCHE 7 Series and PORSCHE 8 Series models of skis are completely independent constructions that combine the technical expertise of the two world-famous brands in terms of design and performance. They are at home in the premium segment and, in the construction of their materials, virtually correspond to real racing skis. However, due to their waist and overall softer tuning, they are not only aimed at speed fans but also at hobby skiers.