The International Tennis Federation announced today that HEAD will become an international partner of Davis Cup by BNP Paribas. The three-year agreement, commencing January 2017, will see HEAD produce and sell Davis Cup branded high performance tennis balls throughout the world.
“This partnership with HEAD is very good news for Davis Cup by BNP Paribas as we will see Davis Cup branded balls sold globally,” said ITF President David Haggerty. “Davis Cup, played in around 60 countries each year, helps the ITF to grow and develop the game around the world. Over the next three years, we will work closely with HEAD to promote this partnership on a world-wide basis and inspire more people to play tennis.”
“We are looking forward to this partnership with the ITF and the opportunities it presents,” said Ottmar Barbian, Executive Vice President HEAD Racquetsports. “As the Davis Cup is one of the best known brands in tennis, the Davis Cup ball is a great addition to our tennis ball product portfolio and a unique opportunity to grow the game and, ultimately, our ball business further.”
Davis Cup by BNP Paribas is the World Cup of Tennis. It is the largest annual international team competition in sport, with 135 teams entered in 2016. The competition is 116 years old having been founded in 1900. The title sponsor is BNP Paribas, the Official Bank of Davis Cup. International sponsors are Rolex (Official Timekeeper), Adecco (Official HR Sponsor) and Betway (Official Betting Sponsor). beIN SPORTS is the Official Global Media Rights Partner.
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