Palm tree crew and HEAD tennis unveil tropical-inspired tennis capsule collection featuring Taylor Fritz

Miami, FL (July 24, 2025) - Palm Tree Crew, the global live entertainment, lifestyle, and hospitality brand co-founded by Kygo and Myles Shear, is thrilled to announce an all-new collaboration with HEAD Tennis, the world-renowned sports brand celebrated for its innovation and performance in tennis. The two powerhouses created the Palm Tree Crew x HEAD capsule collection featuring premium rackets and high-performance bags, elevated with designs inspired by Palm Tree Crew’s signature tropical aesthetic.

At the center of the campaign is American tennis star and HEAD Tennis athlete Taylor Fritz, a longtime supporter of Palm Tree Crew, who will serve as the face of the new collection. Following a sneak peek of the collection at the Palm Tree Music Festival Hamptons on June 21st, Fritz debuted the Radical Palm Tree Crew racket at the 2025 Mubadala Citi DC tournament this past week. 

“At Palm Tree Crew, we’re constantly looking for ways to push culture forward and redefine what a lifestyle brand can be,” said Myles Shear, Co-Founder of Palm Tree Crew. “Bringing our ethos into the performance space with a brand as iconic as HEAD allowed us to create something that blends innovation with identity, function and style. Taylor’s not only a world-class athlete but a close friend, and this collaboration has been years in the making. We’re proud to see it come to life with him at the forefront.”

This partnership brings together three cultural forces: HEAD’s cutting-edge performance technology, Palm Tree Crew’s lifestyle-driven ethos, and Taylor Fritz’s impact both on and off the court. More than a product drop, the collection is a global statement at the intersection of sport, style, and self-expression. It celebrates individuality, creativity, and the relentless pursuit of excellence. A fusion where precision meets personality, and every moment, whether on the court or the stage, becomes an opportunity to own your rhythm and express your flow.

“I’ve long been friends with Kygo and Myles, so when I had this idea a few years ago, it was a no-brainer to work with two of my favorite brands on this collection,” says Taylor Fritz. “HEAD and Palm Tree Crew are both brands that embody the different parts of my life, so this collaboration felt super natural. I’m pumped it’s finally out in the world and can’t wait to see what people think of it.”

Palm Tree Crew first emerged as a music and entertainment platform, bringing immersive, intimate music festivals to premium locations around the globe, and has now evolved into a multidimensional, leading lifestyle brand. The collaboration with HEAD underscores its growth into new arenas and reinforces its presence at the intersection of culture and performance.

“We’re thrilled that this collaboration with Palm Tree Crew came to life in such an authentic and impactful way,” said Ottmar Barbian, Executive Vice President of HEAD. “Taylor has been a part of the HEAD family for years, and having him front this campaign is a natural fit. Palm Tree Crew brings a unique lifestyle perspective that perfectly complements our performance DNA. Together, we’re pushing tennis culture forward—on court and beyond.”

This collaboration comes amid a record year for Palm Tree Crew, which includes the unveiling of two new hospitality properties - Palm Tree Beach Club Las Vegas (now open) and Palm Tree Club Kansas City (coming this Fall), new investments in brands including SipMARGS, Mary Lou's, Nowadays, W,  Hook, and more; and music festivals in locations including Aspen, the Hamptons, Saint-Tropez, and Montecito.

The collection is now officially live on palmtreecrew.com and head.com. 

Discover the Palm Tree Crew collection